A Full Identity is a comprehensive brand identity package designed for when you want more than just a logo—you want a clear visual system you can use everywhere. I provide a Full Identity that gives you the core branding plus the supporting assets and guidance that make your business look consistent across your website, social media, and all marketing materials. 
Why Invest in a Full Identity?
I find that for many artists and makers, a single logo isn’t enough to tell their whole story. A Full Identity acts as your brand’s digital architect, ensuring every touchpoint feels intentional. This service is best for brands that want a complete, ready-to-use identity, especially when preparing for a website build, a redesign, or a significant launch.
Working with me for your Full Identity means you get a premium look that still feels deeply personal. Whether you are in Manchester or working globally, I bring over 25 years of creative strategy to ensure you achieve consistency across every platform, moving away from piecemeal design that can confuse your audience.
AI-Enhanced Creativity, Human-Guaranteed Security
AI Image Creation: I exclusively utilise Adobe Firefly for design ideation. Unlike public tools, it is trained on a licensed, commercially safe dataset. Every concept is legally cleared for your commercial use from the first pixel.
Writing & Strategy: The “brain” is always mine. I use tools like ChatGPT or Google AI only as technical assistants for formatting. All narrative, strategy, and fact-checking remain my original, manual work.
What I Include in Your Full Identity Package
I take a structured approach to your brand’s evolution. When I build a Full Identity, I include everything you need to present your business with confidence:
- Logo Design: A primary logo plus usable variations (sub-marks or icons) where needed for different spaces.
- Colour & Typography: A curated palette and typography direction that aligns with your brand’s values.
- Supporting Brand Elements: Custom patterns, graphics, icons, or styling details as required to add depth to your Full Identity.
- Core Brand Assets: Professional files formatted for both web and social media use.
- A Simple Brand Guide: A clear document so you know exactly how to apply your Full Identity consistently without constant redesigning.
The Result: Recognisable and Reliable Design
The outcome of a Full Identity project is a business that looks intentional and recognisable. I act as your brand architect, defining the visual path so you can focus on your craft. This foundation makes it much easier to move into a website refresh or start new marketing campaigns because your visual story is already perfectly aligned.