The Three Pillars of Support
| Project Pillar | My Actionable Deliverables |
|---|---|
| 1. Technical Integrity | I take full ownership of site health, handling all WordPress updates, security hardening, and performance tuning personally. |
| 2. Strategic SEO Growth | I research niche keywords, audit ranking performance monthly, and optimize content to capture creative traffic. |
| 3. Brand & Digital Design | I act as your senior designer, creating bespoke social graphics and lead magnets to keep your identity premium. |
What’s Included Each Month
Strategy & Brand Direction
- Creative planning sessions
- Tone of voice guidance
- Campaign or seasonal planning
- Brief writing is available as an add-on
Website Support & SEO
- WordPress edits and updates
- SEO copy edits, meta optimisation
- Page improvements & maintenance
- Hosting or plugin guidance
Graphic & Digital Design
- Social posts, ads, or Mailchimp graphics
- PDF templates, pitch decks, brochures
- Branding tweaks or refreshes
Content & Email Setup
- One fact-checked, on-brand blog article
- Layout formatting, keyword support
- Mailchimp setup & newsletter templates
SEO Services
I take a structured approach to SEO, streamlining your site, refining copy for clarity, and setting up keyword-optimised landing pages that convert. Expect original image usage, a clean layout, and a focus on usability. Results take time – sustainable SEO requires ongoing effort, not tricks. I help define the strategy, and if needed, I’ll connect you to trusted SEO experts.
Website Audit & Ongoing Improvements
I begin with a full site audit, including plugins, themes, structure, and performance. Many WordPress sites suffer from bloated code or outdated tools. I’ll identify what needs replacing and help modernise without disruption. Sometimes, it’s better to rebuild than patch bad code. I’ll advise you honestly. Monthly support includes architecture updates, performance enhancements, and ongoing UX/SEO improvements, keeping your site optimised.
Email Database & Newsletter Setup
I’ll help you set up Mailchimp (or your tool of choice), integrate signup forms, and plan lead magnets to grow your list. Email is often more effective than social, and I’ll help you treat it like a core asset. I focus on signup field integration, tailored calls-to-action, and campaign design & templates.
Coaching One-to-One
WordPress, branding, SEO, design – I’ll show you if you want to learn. Coaching is hands-on, collaborative, and tailored to your goals. I can meet in person or online. One-to-one coaching sessions are included within your plan, subject to reasonable time allocation per month. These can be quoted separately if deeper training or extended sessions are needed.
Graphic Design
I am fast, clean, and efficient. Whether it’s Mailchimp templates, packaging layouts, or pitch decks, I design with purpose. I brief and manage external collaborators (not included in the base fee) to ensure continuity and cohesion for larger-scale outputs or multi-format campaigns.
Start With Strategy, Not Just Style
You’re not just getting a website. You’re getting a platform that reflects who you are, speaks to your audience, and can grow with your brand. I bring over 25 years of experience in brand design, creative strategy, and project management – not to overwhelm your inbox with deliverables, but to build a lasting foundation that others can build upon.
I don’t offer high-volume content or daily social media execution – that takes a team. But I define the tone, structure, and direction that make those activities work. I’m your brand architect. The right team can build on what we create together.
How It Works
1. Discovery Session – Define monthly priorities.
2. Rolling Support – I deliver updates and advice.
3. Monthly Review – I check what’s working and what’s next.
Workflows managed via Trello or email. Typically 48-hour response on weekdays.
FAQs
Cancel anytime? Yes, 14 days’ notice before the next cycle.
Unused hours? Plans focus on momentum; goals are set monthly.
Extra work? Anything outside the plan is quoted separately.
AI-Enhanced Creativity, Human-Guaranteed Security
Ethical Image Creation: I exclusively utilise Adobe Firefly and Photoshop for design ideation. Unlike unregulated tools, these are trained on commercially safe, licensed datasets. Every concept I deliver is legally cleared for your commercial use.
Writing & Strategy: I use tools like ChatGPT, Google AI, and Grammarly as assistants for writing, code and layout. The narrative is always my original work. For total security, I can provide Enterprise-grade tools which ensure your data is never stored in public databases or used for training.