You can also find Elumin on Google Business — for reviews, updates, and quick contact. View my Google Business Profile.

I am Helen Jones, a senior website designer and technical SEO consultant with over 25 years of experience. I bridge the gap between creative branding and search engine performance, helping Manchester makers and Independent Professionals and SMEs build digital systems that are both beautiful and highly visible.

Quick links: Start Here • Website Packages • Case Studies • Contact Me

KEY SKILLS & EXPERTISE

  • WordPress builds: Divi / Avada, clean structure, fast-loading pages
  • SEO foundations: site structure, headings, metadata, Search Console setup, technical SEO
  • Brand + design: identity, layout systems, typography, content-ready templates
  • Content support: SEO-led page copy, blog structure, internal linking
  • Campaign delivery: clear messaging, landing pages, assets, practical rollouts

  • Project management: calm process, clear stages, organised delivery

WHO I WORK WITH

I work directly with creative founders, freelancers, and small teams who want strategy, clarity, and standout design without the confusion or bloated agency process.

This includes:

  •  Solo business owners ready to scale with purpose
  •  Freelancers and professionals are building a brand around their skill set
  •  Startup founders launching with intention and style
  •  Ex-corporate professionals building a business on their terms
  • Purpose-led or ethical brands looking for more than surface-level design

If you want results, not runarounds – and you’re ready to trust the process – I bring the structure, insight, and visual clarity to make your brand work from the inside out.

Would you like to know if we’re a good fit? Explore the Starter Website Package – ideal for new businesses and emerging professionals.

WHAT I BRING TO THE TABLE

From SEO-ready websites to strategic content and visual identity, I provide comprehensive support tailored to creative professionals who require clarity and consistency, rather than cookie-cutter solutions. Whether you’re rebranding, launching something new, or levelling up, I guide you through the process with creativity, structure, and insight.

MY APPROACH

I thrive on turning abstract ideas into tangible digital results. Every project is broken into clear phases focusing on performance, storytelling, and visual clarity. I don’t use bloated jargon or vague strategy – I use direct, high-quality delivery with a long-term mindset.

My agile, collaborative work style means I adapt to your pace, style, and goals. Think of me as your creative partner, not just your designer.

Want help cutting through the noise? Start with my no-jargon Glossary or explore easy-to-follow Guides for practical advice.

INDUSTRY EXPERIENCE: CORPORATE ROOTS & 10+ YEARS AS A FOUNDER

My career has evolved from managing global brand identities in full-time senior roles to leading technical SEO for my own successful businesses.
    • Founder & Technical SEO Lead (2014–Present): For over a decade, I have personally directed the SEO, technical WordPress builds, and digital growth for my own brands, Elumin and Elluse. I specialise in “Human-First” search strategies that help independent makers and boutique brands outrank generic agencies. 
    • Global Brand Management (Full-Time Employment Era): Before founding Elumin, I worked in-house for high-growth businesses. At Capify, a global finance leader, I created their original brand logo and led visual content strategy. As a Brand Manager at Decor Fusion, I directed an international rebrand and collaborated with Microsoft teams to meet global design standards. 

MY ROLE IS THE BIGGER PICTURE 

I help you build a clear voice, solid structure, and brand direction that sets the tone for everything else. But I don’t deliver daily content or chase quick results – that’s not what I’m here for.

I shape a system that works–one you can confidently hand off to specialists, whether a content writer, ad manager, or full social team. I ensure the brief is ready before they proceed.

THE ELUMIN PHILOSOPHY

At Elumin, the mission is simple: build brave brands that stand out without selling out. I help people who care about their craft grow digital platforms that reflect their values and ambitions – without the overwhelm.

Whether you’re a one-person brand, a creative duo, or a team scaling up, I tailor flexible, ethical, and purposeful support.

Human-First Innovation: I believe in using modern tools without losing the human heart. While I utilise AI for technical efficiency, I follow a strict AI Ethics & Transparency Policy. This ensures your brand is built on original strategy and commercially safe design, protecting your intellectual property in an automated world.