Above the fold content

Above the Fold Content

“Above the fold” refers to the part of a web page that is visible without scrolling, whether on a mobile or desktop device. The fold marks where the browser window ends and additional content begins. This location varies depending on screen size, resolution, browser plugins, and device type.

The content below the fold is only visible after scrolling.

Positioning content above the fold is crucial for user engagement. This prime real estate captures attention first and should focus on addressing the user’s needs or questions immediately. Effective layout and placement can enhance user experience (UX) and help achieve your business goals. Poorly organised content, however, can frustrate users and negatively impact performance.