Is your WordPress site a business asset or a technical liability? If your website feels slow, outdated, or disconnected from your brand, it’s costing you conversions. This isn’t just a redesign; it’s a comprehensive technical and visual re-engineering. I overhaul your site’s architecture to maximize speed, optimize SEO, and align your digital presence with your brand’s evolution.
PRICE: £250/Monthly*
* Flexible plan tailored to your needs. By subscribing, you agree to my Terms & Conditions for payment and booking details.
Optional Costs:
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- Web Hosting: SiteGround GoGeek – £5.99/mo first year (renews £34.99/mo).
- Theme licence (Avada): £60/year. Helps keep layout issues to a minimum and is easy for non-technical clients to edit.
- Shopify account (optional): From £25/month. Only if you want Shopify as your product database for feeds/marketplaces.
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All external accounts are set up in your name. I’ll guide you through setup and integration.
Best For
- ✓ Websites that feel messy, slow, or hard to update
- ✓ Brands that have evolved but their site hasn’t caught up
- ✓ Sites getting traffic but not converting into enquiries
- ✓ Sites built on “abandoned” or high-risk plugins and themes
- ✓ Businesses losing potential leads to faster competitors
- ✓ Owners who want a “hands-off,” stable site they can trust
The Performance Blueprint
- ✓ Infrastructure Audit: Evaluating your current hosting to identify “technical bottlenecks” (slow speeds and poor security) that are holding you back.
- ✓ Strategic Website Migration (Optional): I can manage the move of your site to a high-performance server if you choose to upgrade your hosting for better speed and reliability.
- ✓ Framework Re-engineering: Replacing outdated, high-risk themes and plugins with stable, professional tools (Divi/Avada) built for long-term growth.
- ✓ Advanced Navigation: Implementing modern, intuitive drop-down menus and a dedicated, high-performance mobile menu to ensure seamless browsing.
- ✓ Core SEO Fixes: Resolving critical indexing errors that prevent your site from being found, while cleaning up meta tags, headers, and URL structures.
- ✓ Speed & Code Optimization: Drastically reducing load times by optimizing code quality and image performance for a mobile-first world.
A Strategic Note on Infrastructure:
Your server is your website’s engine. While I can refresh any site, staying on “budget” hosting often creates a glass ceiling for your Google rankings. If you choose to remain on your current server, our focus will shift to maximizing your visual brand and UX. While I will resolve major indexing errors, please be aware that server-level performance limitations may prevent your business from reaching the top spots in search results.
Why Plugin & Theme Hygiene Matters
Outdated plugins and themes can cause major performance and security issues. I often recommend replacing old or custom-coded elements with newer, well-supported tools. Many poorly built websites have code that prevents updates, creating long-term risk. My approach uses widely supported themes like Divi or Avada to ensure everything remains up-to-date and stable.
Strategic E-Commerce: My Recommendation
For smaller shops (up to 25 products), I can comfortably maintain your store entirely within WordPress. However, as you grow, I believe it is my responsibility to suggest a more secure, time-saving path. The choice is always yours, but here is why I recommend a “Shopify Product Hub” strategy:
✓ Ironclad Security: WordPress is powerful, but its “Open Source” nature makes it a target for hackers. By housing your products on Shopify’s secure database (approx. £25/mo), I ensure your inventory is “hacker-proof” and safe forever, regardless of what happens to your website.
✓ The “Enter Once” Rule: I value your time. This system allows you to stop doing the same job twice. Your products sync automatically to your website and platforms like Etsy. If you ever change your site design, your product library is already built and ready to plug in.
The Bottom Line: This hybrid approach gives you the world-class security of Shopify for your sales, while I provide the total creative design freedom of WordPress for your brand story. It is the most “future-proof” way to run a consultants, industry specialists, and creative visionaries.
Start With Strategy, Not Just Style
I bring 25+ years of experience in brand design and creative strategy to build a lasting foundation. I am your brand architect—I define the path so your extended team can run with it. I help you align the stage (your website) with the story (your brand) with clarity and intention.
How It Works
Understand goals
Analyse & strategy
Rebuild using Avada
Publish + 2 weeks support
Suggestions What I Could Do Also
Campaign & Social Media Support
This introductory rate bridges the gap from “Launch” to “Profit.”
- Social Media Packages: Establish a consistent brand voice and a cohesive look for organic growth.
- Marketing Campaign Package: Focused support for launches—covering messaging and visuals.
- Blogging Packages: Strategic writing to build long-term search visibility and expertise.
Unlock Full Brand Potential
To truly dominate your niche, I need to get “under the hood” of your brand.
- Simple Logo: Perfect for establishing a core professional identity.
- Deluxe & Brand: Deep-dive into personality, custom typography, and colors.
- SEO Audit & Support: A smarter understanding of what is holding your site back and a plan to fix it properly.
AI-Enhanced Creativity, Human-Guaranteed Security
Ethical Image Creation: I exclusively utilise Adobe Firefly and Photoshop for design ideation. Unlike unregulated tools, these are trained on commercially safe, licensed datasets. Every concept I deliver is legally cleared for your commercial use.
Writing & Strategy: I use tools like ChatGPT, Google AI, and Grammarly as assistants for writing, code and layout. The narrative is always my original work. For total security, I can provide Enterprise-grade tools which ensure your data is never stored in public databases or used for training.