Are you looking for an SEO person in Cheshire who actually understands your specialist industry?
I’m Helen, the founder of Elumin. I provide senior-level Technical SEO and Website Design for makers, artists, and boutique brands who need to look professional and—more importantly—get found.
Why Work with a Solo SEO Expert?
Choosing an “SEO Person” rather than a faceless agency means you get a tailored, one-to-one approach. I don’t use flashy tricks or confusing shortcuts. Instead, I build sustainable growth through the five cornerstones of success:
- Technical SEO: Ensuring your WordPress site is fast and readable for Google.
- Strategic Branding: Making sure your visual identity matches your expertise.
- Content Marketing: Teaching you how to write for humans and AI (check my Content Strategy Guide).
- Graphic Design: Polished visuals that keep users on the page.
- Clarity: No jargon—just clear steps to help your business thrive.
Case Study: 50% Turnover Increase for David Fairclough
I don’t just “build websites”—I build systems that drive real business growth. A perfect example of this is my work with David Fairclough, a specialist Structural Engineer (dfairclough.co.uk).
Increase in Turnover
“All my business objectives have been achieved… my turnover has increased by 50%.”
— David Fairclough, Structural Engineer
The Nature of Modern Business
In today’s global landscape, competition is fierce. To stand out, your business needs a professional image and a website that actually performs. I offer a “Complete Solution” for small businesses, ensuring your digital footprint is 100% polished and ready for the vast online marketplace.
The SEO Person Trust Hub
Ready to stop chasing algorithms and start building a brand?
Low-Barrier Entry:Not ready for a full project? Join my £25 Exclusive Webinars. Limited to 5 seats to ensure you get personal, 1-to-1 attention. [Book Your Seat →]
MY CUSTOMERS INCLUDE:
- Small business entrepreneurs
- Specialist Industries
- One-person bands
- Freelancers.
- Side hustlers
- Corporate escapees
- B2B & B2C companies
- Corporates
WHAT I DO:
- Branding & Logo Creation. GO>>
- Website Development (WordPress & Avada or Divi Theme only). GO>>
- SEO work – that will drive your website to page one on Google. GO>>
- Digital Campaign Management. GO>>
- Analytics & Data-Driven Decisions.
- Content Writing – Collaborative approach (I need your expertise to tell your story)
WHAT I PROVIDE:
- I create content with a careful eye on copyright, ensuring original, credited, and compliant work
- Bite-size packages are available to get the job done quickly
- A pragmatic approach to business
- I provide support so you, as a team, can do it yourselves.
- I’m a business owner too, so I understand your challenges and have empathy.
You can find Elumin on Google Business Profile — read reviews and get in touch quickly. View the Google Business Profile.
FAQS:
No. Under my Territory Pledge, if I work with you in Bolton, I will refuse enquiries from other engineers in Bolton. Your ranking is protected.
Effective content creation relies on robust collaboration and a commitment to my monthly subscription services. To represent your brand accurately and attain optimal results, I recommend engaging for at least six months. This timeframe facilitates prompt content delivery and enables continuous improvement and refinement.
The choice of framework depends on your objective. The Avada Theme is cost-effective for a simple blogging or informational Website. The Divi Theme works well for a shopping website with a small number of products (10–50). However, I recommend setting up a Shopify (API feed only) developer account for larger product databases to store your products. It allows you to use an API feed to integrate your database with your Website and E-Commerce platforms, such as Amazon.
As a project manager responsible for various aspects of my business, I find that artificial intelligence greatly improves efficiency and helps reduce costs for my clients. I thoroughly review all generated content and utilise AI, particularly in creative projects, to assist with layout design and animation, as well as to refine grammar.
As a business owner, I provide a comprehensive marketing strategy tailored to your specific needs. Whether you require assistance solely with design or would like to hand over your entire marketing campaign to me, I am flexible and can adapt to your specific needs. Depending on your situation, my role can range from designer and developer to a fully integrated marketer.
Although I am not a professional developer or programmer, I have a solid understanding of how code works and can effectively address code-related issues when necessary. My approach involves utilising plugins and themes developed and supported by a large professional team, which ensures reliability and performance in business applications. I believe this method provides the best service because a website requires more than just one programmer; it needs the support of a team.
With 20 years of full-time experience in the branding, marketing, and website sectors before starting my own business and ten years as business owner, I understand how quickly costs can add up. I am dedicated to maintaining transparency and efficiency in every project, ensuring that all activities align with your budgetary goals while keeping you consistently informed about our progress.