Elluse.biz Website Build for Collections, Upcycle Project Enquiries

Elluse.biz is my collections-led product and studio website, designed to present artwork-led collections clearly and support enquiries for made-to-measure projects like murals, wallpaper and fabric applications. It’s built to balance visual impact with usability, while staying aligned with the Elluse brand’s “quiet rebellion” positioning.

The Client

Website: elluse.biz ↗

Elluse Studio is my in-house product and creative studio brand – built around artwork-led collections that can be ordered as wallpaper, murals, fabric and fashion pieces. Because the brand sits between fashion and interiors, the website needed a premium feel, clear collection browsing, and an Upcycle/project enquiry pathway for custom requests. I also designed the Elluse logo and brand look so the site feels consistent across product pages, social channels and packaging

If you need this kind of consistency, start with my Brand Identity & Logo package.

What I Did

I planned and built a collections-led WordPress website and set WordPress up as the main content and SEO layer. For ecommerce, I connected a Contrado product feed via Shopify, so orders and marketplace connections stay practical while WordPress handles structure, collections and long-form SEO pages.

The Results

A clearer structure for browsing collections and requesting custom work, with WordPress set up as the SEO layer and Shopify kept lean for ecommerce operations.

“Built around 3 collections + Upcycle enquiry route + SEO-ready page structure.”

Contrado (POD) → Shopify (orders/marketplaces) → WordPress (content + SEO)

This build uses a Contrado product feed, routed into Shopify for ecommerce operations, then presented through WordPress for content structure and SEO. I build it this way because it reduces the amount of work needed inside Shopify, keeps the shop backend practical, and gives the website stronger foundations for search visibility and content-led growth.

Running cost note: This setup requires a Shopify subscription (from ~£25/month), plus Contrado fulfilment costs depending on product.

What I Did

Website structure & UX
I built a clear page hierarchy for Collections, Upcycle and Project Enquiries, with obvious routes back to browsing and next steps.

Collections planning
I organised collections around art-project storytelling so visitors browse with context rather than scrolling a random product grid.

Upcycle / project enquiry flow
I designed an enquiry pathway with clear CTAs to reduce friction for custom requests.

Brand-led layout consistency
I set layout and styling rules so the site feels premium and consistent.

Copy structure
I wrote/structured the page flow to explain the offer quickly and support scanning.

On-page SEO foundations
I set up clean headings, internal linking opportunities, and a structure that supports ongoing SEO work.

Pricing

Cost & running costs

Build cost: £1200
Ongoing platform cost: Shopify subscription (from ~£25/month) + Contrado production/fulfilment costs (varies by product).
Optional growth: Ongoing SEO Support to expand collections, content and visibility over time.