Position: Fulltime Employee as Graphic Designer at Capify, UK
Duration: Aug 2014 – Feb 2016
Introduction
I worked as a Graphic Designer on Capify’s Christmas Campaign, promoting a booklet for small business owners. This case study highlights how I developed a successful marketing strategy across multiple platforms.
Client’s Background
Capify provides financial services, specialising in small business loans and merchant cash advances.
Objectives
- Promote the Christmas booklet for small business owners
- Increase engagement and generate leads
- Strengthen brand loyalty
Distribution Channels
I used Salesforce for personalised emails and postal letters for a personal touch.
Campaign Work
I contributed by:
- Coding for Email Campaigns
- Designing in Adobe InDesign
- Ensuring consistent Branding
Results
The campaign boosted engagement and lead generation, with the Managing Director confirming its positive impact.
Background Experience
Beyond this campaign, I regularly contributed to smaller Capify initiatives, gaining valuable marketing experience.
Conclusion
The campaign met its goals, and my role was essential in creating an engaging, visually appealing project that led to increased leads. More case studies to come!
