- Work Format: Elumin aka Helen – Freelance – Business Owner
- Project Duration: Dec 2026 – On Going
- Client: Matthew Shaw
- Website: apeheating.co.uk
- Using Chat GPT: I used ChatGBT and Grammarly to enhance the clarity, but it was not a source of knowledge.
1. Local SEO Landing Pages
My main priority has been developing targeted landing pages for specific local areas. Each page has been:
- Tailored with relevant keywords to improve visibility in local search results.
- Designed with a clear and simple user experience to encourage enquiries.
- Written with fresh, original content, ensuring every page offers value to users and avoids duplication.
2. Competitor & Industry Research
To make sure APR Heating stands out in a competitive market:
- I’ve conducted an in-depth analysis of competitor websites.
- This allowed me to identify opportunities for APR Heating to differentiate their tone, services, and approach.
- I used this insight to write content that’s more relevant and engaging to their local audience.
3. Future Service Expansion Research
Alongside the current updates, I’ve also supported APR Heating in exploring new services they want to offer by:
- Researching market trends and competitors for these services.
- Suggesting content ideas and keyword approaches for when they’re ready to launch.
- Ensuring the tone and branding remain consistent as their offering grows.
4. Brand Consistency Across Platforms
Beyond content and SEO, I’ve been focused on strengthening APR Heating’s digital brand, making sure their online voice:
- Feels professional, trustworthy, and approachable.
- Reflects the quality and reliability of their services.
- Remains consistent across all digital channels, from the website to social media.
