APE Heating is a boiler installation and repair business based in Timperley, Greater Manchester. I work monthly with owner Matt Shaw to strengthen the brand, improve website performance, and expand visibility through SEO-led structure and locally focused content.

The Client

Website: apeheating.co.uk

APE Heating (Matthew Shaw) is a local heating and boiler specialist serving Timperley and surrounding areas. The business needed a stronger digital presence to stand out locally, build trust quickly, and turn service visitors into enquiries.

What I Did

I restructured the WordPress website for clearer service journeys, faster usability, and stronger SEO foundations. I then developed a bold brand identity – including a playful monkey mascot and vibrant colour system – so the website and marketing stayed consistent and instantly recognisable. Ongoing monthly support covers SEO-led improvements, content updates, and site refinements to keep growth moving.

The Results

A clearer local brand and a stronger website foundation – built to improve local search visibility and convert visitors into enquiries. The site continues to improve through ongoing monthly support, keeping content, structure, and SEO performance moving in the right direction.

Website structure + UX

I reorganised the site so core services are easy to understand, easy to navigate, and designed to push visitors towards booking or enquiry.

Local SEO foundations + page optimisation

I improved titles, headings, internal linking and page structure so key services are easier to crawl, understand, and rank.

Brand identity + mascot rollout

I created the monkey mascot and brand styling so the business feels recognisable across the website, marketing graphics, and social posts.

SEO-driven content support

Ongoing content-led improvements to strengthen local relevance and give search engines more context around services and areas covered.

Ongoing monthly support

Monthly updates covering improvements, refinements, and performance-focused changes based on what the site needs next.

Deliverables included: WordPress website build, site structure & content organisation, on-page SEO foundations, page optimisation, Banners, Brand Guidelines, Brochures

Related Services

Elluse.biz website shown on iPad and iPhone

Elluse.biz website shown on iPad and iPhone