After designing many websites for many clients, the same issues keep coming up.
What type of website do I need? With that in mind, I wrote a blog post highlighting these points.
Suppose you’ve never built a website before; I recommend starting simple. Creating a small website and getting this online is a wise move.
Once you have done this and had a short learning curve, you will understand the ins and outs and be more knowledgeable to work on your next step of a more complex website.
After a few months with your simple versioned website, it will give you an idea of what’s working for you and what isn’t.
You don’t want to jump into a site, feet first, pay out a fortune, to find out it’s not working how you expected.
So now, you’re ready to expand the size of your website. Now what?
I’ve compiled some questions you should answer before moving to your build:
1) Will your website have high traffic and need to be security conscious?
If yes, you will need to use a robust programming language rather than WordPress; it has issues with security and speed. ASP.net seems to be a popular choice for large businesses.
2) Is your website all about SEO and getting ranked well in search engines such as the number one page of Google?
Then you need to get social media and have a blog attached to your website.
A WordPress website can work great using SEO techniques, but be honest, even if you do everything Google recommends.
Customers will not contact you if your website doesn’t read, write or look right. It’s all about getting a balance.
Top tip: Google also checks for plagiarism, so it’s a good idea to get a tool that fits your writing. Why not try Grammarly, as it has a convenient plagiarism tool.
3) Is your website likely used by a marketing team and non-technical people?
Then it needs to have a CMS back-end, where people can easily log in and change the website’s content.
WordPress is miles ahead for this type of website service; if your website is about getting people to contact via phone or email, then WordPress is ideal.
4) Will your website have shopping facilities or a high-end booking system?
Startups who want a shopping facility on their websites, I would say go to WordPress with its excellent shopping plugins are outstanding.
If you’re a big player in the market competing against other big players. WordPress isn’t going to work for you, and you need to employ a programmer and get them to do coding.
5) Understanding your customers is crucial. Knowing who they are will help with your design and development questions.
You may find your customers can only access online via their phones. They work outside of an office, so maybe an App would be good for you?
Or, you may find your customers work unusual hours, so they cannot get on the phone between nine and five. Making it easy for them to contact via forms would be a helpful move.
Or, they are senior in age, so having a website that works for people with trouble reading text online.
6) What are your competitors doing on their websites?
You may see they have a chat box for their customers. Chances are, whatever your competitors have, your customers are asking for this. So it would be well worth thinking of mirroring them.
7) When should planning be important?
The better, the more planning and thought done before developing and designing your website. As once this starts, it costs money to change things around.
I hope that helped you, and please don’t forget to join my newsletters.
Goodbye for now
Helen Jones, aka Elumin