When meeting a potential clients, I generally find they know what they want. But find it challenging to get this down in their marketing collateral.
What are the most critical questions I ask when starting a branding project with a new client?
Here are my top ten questions:
1) Who is your target market and demographic?
Without answering this question, I cannot get an idea of what I’m designing—knowing their age, country, and so forth makes a difference in my creative thought direction.
2) How do people learn about your product or service?
If I know what platform you aim to show your marketing material on, it can be handy to know before I start a project. I can then design for that platform- a lot of the time, the technical side of things is very different on each platform: i.e. billboard, TV, Websites or social media.
3) Who are your competitors, how do they position themselves, and how do you differ from them?
This marketing research is worth doing before you start creating your marketing material’s content and design work. It gives you a more powerful message and makes your business compete successfully in a competitive market.
4) What does your business offer?
The more I understand your product or service, the more I can get under your project’s skin and develop something fantastic that works for your business.
5) What overall message do you wish to portray with your brand?
Communication is the key to selling and getting your message out. I can clearly articulate this message into your content and brand image if I understand your business.
6) What should people think when they see your brand?
Understanding what the message is and what your business is selling is essential when creating a successful outcome.
7) Are you a niche market or mass market?
Some marketers will decide that their market is saturated; when they do, they may choose to market their service or product differently, such as niche marketing.
I’m very flexible in my work and do many different styles and feels.
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