How can I improve my online presence?
I’ve compiled a list of things you could do to tackle this issue head-on and do a big hefty boot in the right direction. I’ve tried to think out of the box a bit and think about things; a small business may not have considered.
Perhaps compile a checklist of ten things that you think is essential another list of ten things that are more in-depth jobs that can be done at a later date.
1) What does my brand look like online now?
Spend some time looking for your business in search engines and social media, try and look at your business from the outside and see if anything is letting your company down significantly and amend the issue now.
2) What are some ‘quick’ fixes that I can do now?
- Join Google business page it’s an excellent resource for companies and the business page will mean you come up at the top of Google for anyone that search in the same location as you: https://www.google.com/intl/en_uk/business
- Grammar is especially important during 2020, since meetings are no longer face to face and our online profiles are a reflection of ourselves, bad grammar will leave a bad impression – https://app.grammarly.com/
3) What are the ‘big jobs‘ I should get done?
1) Testing for errors on your website
Did you know website renders differently on different platforms? Yes, unfortunately, a website not built correctly. Can look different on different people computers. I recommend testing your website with the following companies:
2) Have your thought about where your website resides ‘as in your server’ and your hosting company.
Did you know your server provider has a massive impact on the speed of your website and can affect how high you rank in Google? Also, with a slow server, this can affect the speed of the backend of your website, that could be slowing down how much work can get done within it. Such as pressing the save button and it taking ages to do this.
Maybe you joined some server space because you were looking for the cheapest place to get a domain and your probably paying less money in exchange for server issues.
I recommend moving over to the company Siteground it will take some time to set up, but you won’t regret it. To view Sitegrounds, details, click here.
4) What can I do to improve my brand image ‘quickly‘?
Spending some time thinking about your customers and who they are and tailor your brand image to appeal to them. If your customers are senior, maybe getting your website working for people with poor sight would be a good move. Or if they are very young getting involved with the new app Tik Tok may be a solution.
- If you need some inspiration this company rocks with contemporary ideas – http://www.acrylicize.com/
- Or maybe you can see something inspiring by looking at my sister business that is more creative than elumin – https://www.elluse.co.uk
5) What are the ‘big jobs‘ that may be worth doing to improve your brand?
1) Book Design Platform
Maybe creating a book would help boost your brand image and step into the tangible world. This website gives you all the tools to do this yourself!
2) Webinar platforms and podcasts.
Suppose you’re thinking about setting up a podcast. The first point of call is to get more involved in podcasts – apparently, ted talks are a big one for businesses.
3) Choosing your business name
Are you thinking about creating your business name? Here’s some excellent advice that may help you a name can make such a difference in how people conceive you and if your not careful can confuse people too – this is a priority when it comes to being a business success.
6) What can I do ‘quickly‘ to help my wordpress websites SEO?
Spend some time using the many plugins that are around. This can reduce the size of your pictures and streamline your code. Here’s a list of the plugins that have worked for me
- Asset CleanUp Pro: Page Speed Booster
- Feedzy RSS Feeds Lite
- HTML Page Sitemap
- W3 Total Cache
- WP Visual Sitemap
7) What are the ‘big jobs‘ that will improve my website’s SEO?
I would suggest getting your website set up with:
- SSL certificate
- Set up CDN platform for your images and get your pages to swop to the new images formats, that are popular, called jpeg2000 and web
- Use the Yoast SEO plugin and improve your keywords and content structure
- Spend some time adding your website to other people websites as internal links and external links is important.
8) What resources can help me with timescales?
1) Trello – lets you work more collaboratively, and get more done.
Its boards, lists, and cards enable you to organize, prioritize your projects in a fun, flexible, and rewarding way.
2) WeeTransfer – sending large files and won’t break email
Instead of sending large files, via email. That cause issues. This little tool is free and easy to use and fast to do.
3) Freepik.com – Royalty-Free Images
Rather than spending all your resources, taking photos and drawing various images. Why not use the free websites that provide images for free.
4) Marvel app.com
Are you having trouble getting ideas out of people, who do not know how to use design software? Some clients want a hands-on approach when designing their websites or apps. This tool is excellent for a team, to discuss ideas and what could work for you.
This website has some stunning video that could make your social media banners pop.
- We offer free stock videos, motion graphics, music and sound effects which I thought could be useful free resources for your readers. There is no need to login to download clips, and all the content is safe for use.www.videvo.net
9) Is there anything I should know about?
1) Made for event creators
From festivals, conventions, pop-up dinners and photography classes. Eventbrite can help build your event and has all the tool to expand your network.
2) How can I improve my content on a social media platform?
Kapwing is excellent support when it comes to creating images, videos, and GIFs for your social media platforms.
2) QR codes
They are easy to create and can be added to your business cards & products—a great way of getting your customers online with you.
I hope that help you guys.
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