I always like to talk to business owners as if they have a certain amount of intelligence.

I’m betting you have read about keywords and joined Google’s free business page.

But have you done that deep plunge and got into SEO intensely? Have you started to think like a pro in SEO?

I’ve written some SEO tips that you may not have thought about that may help you:

1) When do you put your business search keywords into Google to check where your business is?

Did you know? Google uses Artificial intelligence to locate where you are based and then gives you a result related to your location.

Because of this, it isn’t accurate when you want to research what your customers see when a keyword goes into a search engine.

What do I do to get a correct idea of where I am?

If you have a Google business page, you have a Google account.

Now login into your Google account and go to the settings and the tab ‘locations’.

I’ve shown you what you’re looking on the image below.

Your browser may ask to switch this feature back on, but you need to say ‘no’ to this, at all times, in the future.

locations

2) Another helpful tip that may help you when researching what pages of your website are in the Google search engine. In other words, I have passed the criteria that Google asks for a page.

Again, go to your Google account shown below. An icon is called ‘webmaster tool’ or ‘Google search console’. You need to add all the variations of your website, such as HTTP, HTTP and WWW.

Then leave it for a few days, as Google will send spiders to mooch around your website and give you some helpful feedback about how many people are coming to your website and if any errors are causing problems. It will show you the correct way of finding where you are on Google.

3) Quality backlinks.

You may have heard about putting links to your website on other website platforms and the fact you get brownie points from Google when it comes to your rankings.

If Google likes what you are doing, you will get pushed up. The more reputable the company your backlink website is the better your score by Google. Such as having a link on bbcnews.com or guardian.com that’s top dollar! But obviously, this will cost you money.

So what do I do if I cannot afford this?

You could start looking at your competitors and find out where they are advertising and copy them.

If you have noticed, sort out websites supporting your niche and try and get an article mentioned on their blog.

4) How do I fix the errors that are shown in Google console and speed up my website:

I recommend the following resources:

      • Plugin: 404 to 301 – Redirect, Log and Notify 404 Errors
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Kind Regards

Helen Jones