Here are five rules when it comes to a successful brand image—Simple, Memorable, Timeless, Versatile and Colour.
CostMad is a small wholesale business in the Greater Manchester area. The following work was created as a ‘Package Designer Altrincham’ to unify all the products they were selling online on various e-commerce platforms.
We took inspiration from the Tesco brand as this was similar to how they wanted to pitch themselves. I also have the opportunity to improve their social media channels and enjoyed getting involved in their photography projects using the packaging we had created.
I’ve found knowing who your competitors are is an excellent place to start when thinking about your brand image. By finding out who your target audience is and what appeals to them, will make a significant improvement in how you develop your brand image and content.
I created the following package designs in the software Adobe Illustrator; it’s always a good idea to create your packaging as a vector graphic as the printers need to get them to fit their templates precisely. Package Designer Altrincham.