Here are five rules when it comes to a successful brand image—Simple, Memorable, Timeless, Versatile and Colour.
CostMad, a wholesaler in the Greater Manchester area, is a business that sells, various items online through eBay and Amazon. I worked as a full-time employee as a graphic design and supported them in creating attractive packaging for their products.
Unfortunately, I didn’t get much guidance when it came to how to design this packaging. So looked further afield for inspiration and carefully crafted a brand image ‘similar’ to the Tesco’s brand without completely copying them as this could cause copyright problems.
Tesco’s brand, undermarks, other brands and has a strong customer base. Their products are always at a high standard and are reliable, and this is what I was aiming for when creating a brand image for CostMad.
I created the following package designs in the software Adobe Illustrator. It’s a good idea to create your packaging as a vector graphic. Once you send these files to the printers. They will need to expand, the design, and rearrange it, to fit their stencils.