Whenever I have a brand design project, I question whether to do the design as a niche or use a generic fashionable feel.

When would a product or service step out from the safe generic look? Which essentially will attract more people to something a little more creative and may only appeal to a smaller audience?

By definition of the word, a niche is a subset of exchange. On which a particular product is found and is a highly specialised market segment.

 When to Niche

When can you explore other markets by fine-tuning your design work? With different photography, text, design elements, colours, and logos.

Niche marketing works when you know your market. You may already have a product or service that is doing well and is a success.

Possible ways of going about doing a niche

I’ve found that many companies will keep their main company image muted in look and style, which will appeal to the masses.

But they will create a daughter company when they want to explore a niche market. That can have a more defined image, such as a younger or more mature audience.

By doing this, you can focus on that niche market’s wants and not bombard them with details they are uninterested in, making you look like a weaker offer.

I hope that helps you guys.

Kind Regards
Helen