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Content Marketing is it worth the investment?

[vc_row][vc_column][vc_column_text] As a small business, you're probably aware even more than ever of having an online presence is a must. Whether that's you as an individual or for your products and services, you sell. But do you understand why you need to be continually pumping out content on your website and social media, or are you...

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Top Tools to Help you in your Freelancing

In the past, freelance work was reserved for individuals who were between jobs with the likelihood of eventually going back into full-time employment. Today, this has changed into a lifestyle choice that people make for various reasons.   One of the most common reasons people choose to freelance is the desire for freedom.   The freedom to work...

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Relationship marketing and social media

[vc_row][vc_column][vc_column_text] Introduction   Relationship marketing has been around since the 1990s, this type of marketing is tough to use as a science, as recording what the expenditure versus how much it brings back in revenue is tough for an accountant to justify.   Some marketers look at it 'as an art' which I agree with to a point. I have...

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The consumer of content and education

[vc_row][vc_column][vc_column_text] Introduction   How content is used and generated in the western world needs an overhaul. It also has confused me for a long time how when you're at school. Your peers tell you to concentrate on one particular subject and get very good at it for excellent career prospects.   Never are you given an inclining that that idea...

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How to design a logo tutorial

[vc_row][vc_column][vc_column_text css_animation="fadeIn"] I'm here to help budding businesses - I hope it helps!   1) When your thinking of a business name for your logo. Think 'the shorter, the better'. My experience has shown, making the word shorter, always makes the logo look more modern.     2) If it's not an actual word, this is a bonus. As you won't...

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