I can help you create a website and complimentary marketing collateral beautifully.

But I must emphasise the need for a clear business plan and understanding of your market audience and where they reside.

To start your marketing research at the same time as your design work is not a good idea. It means you will always be ‘stabbing in the dark’ and second-guessing.

For example, think if you don’t know your potential customer’s age. You could find out your target audience are senior in age, and all your design work has small text that’s very hard to read.

Suppose you don’t spend the time writing a business plan and doing marketing research. Take it from me; you will be tweaking your design work and marketing material constantly. As you learn more about your customers, you realise what you have done is wrong.

Your message must be punchy, attractive, and clear to potential customers.

Throughout my career, the essence of marketing hasn’t changed:

1) Strong product/service proposition delivering real benefit
2) A clearly defined market
3) Planned, engaging communication with your potential market
4) Building awareness, understanding and confidence in your business

Get the planning and implementation right, and your market will buy from you.

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Kind Regards
Helen Jones, aka Elumin