The days of having a tired, slow and limping website that no one wants to look at (let alone spend their money with) are over. If you think people don’t use them as people are on social media. Then your not using social media, as you soon realise, a website is integral to the business marketing mix. A lot of social media posts will divert to the website to let the reader view longer posts and buy products.
As the evolution of the internet has progressed, so has the way people consume information, if you think of social media as a browsing platform like a magazine. The website is a book about the subject and the browser will bookmark and wants to learn more about that subject in the future.
With that in mind, not only does your website have to work well in SEO to capture potential customers through search engines. The website also needs to be something of substance that is thought-provoking and practical to its potential customers and existing customers.
Your website needs to be a functional website with landing pages that will attract your businesses niche clients. It would be best if you were thinking about changing your homepage to attract people to particular campaigns throughout the year. It’s essential to keep abreast with what going on in your country/community/globally to stand out from all the boring contents that your competitors are doing.
Gone are the days when you employ someone to do a website, create content like a brochure, and sit there with no extra work happening; the types of additional work that should be happening constantly are:
- content improvements
- technical improvements
- SEO improvements
- Blogging Content
- landing pages coming from post through your social media.
They will all be looked at in a positive light when Google is scoring your website and deciding whether to place your website on number one of its search engine.
Suppose you want Elumin to give your website the once over and provide you with a quote on what needs to make your website keep up with today’s times and fashions. Just email me to sort out a time to chat.
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