I’m here to help budding businesses – I hope it helps!
1) When your thinking of a business name for your logo. Think ‘the shorter, the better’. My experience has shown, making the word shorter, always makes the logo look more modern.
2) If it’s not an actual word, this is a bonus. As you won’t be competing for that word in the search engines
3) Start researching styles online and collect things that you like the look of and don’t forget who your trying to appeal too.
4) Your competitors could be investing a lot of time and money on marketing research and answering those critical questions. The more time you spend on your business plan, the better your logo will be.
5) Sketch your logo ideas as many as you want. Then choose three to five that you like. You will then move onto the computer. Great tip: If you number them, you can discuss with friends via email or mobile.
6) So here comes the techie bit. When using computer software, you will have the choice of creating vector graphics or raster graphics. For logos, they always need to be created as a vector.
7) Now, comes your test in patience & perseverance. Seriously? Does this logo idea have potential? Could you send it to friends for their opinion? Don’t rush your decision – take your time.
8) If it’s no, would it do, for the time being? And maybe try this process again.
9) Maybe compare your logo to your competitors. Does it stand out next to them, without looking cheap and mediocre?
10) If it’s yes, maybe step back on your project and think like a customer. Remember a lot of the time your customers will be rushing around, looking for a business. They probably have a lot of adverts coming up, from companies like yours. Does your logo help to explain what you do and stand out from the crowd?
11) Now, you’re happy with your logo. Try placing it on mockups, of where it will sit, such as your website on a mobile phone. Also, spend some time choosing various colours. There are many discussions online about colour theories that may be worth a read.
12) Remember, when you do design a logo, you are competing against companies who have employed a designer, who has spent many years getting their design ideas fine-tuned. The more time you spend on your logo, the better you can get it. Designer businesses don’t rush it either.
13) I hoped this helped you, please subscribe to this page, as I will be adding lots of other useful techie design related videos going forward. Bye!