Freelancers versus agencies.
I can’t deny it, working within a group of people. Such as copywriters, art directors, and crazy talented coders on a project that produces fantastic results. I also cannot deny that large advertising agencies do some incredible work.
However, they don’t always create top-notch work. A lot of large agencies will outsource their work to smaller design firms. Because of the volume of work they get, or to make a more significant profit.
It can be cheaper to outsource than to hire full-time employees. So you can be paying twice or even three times the cost of a freelancer for the same standard of work.
People generally think a graphic designer takes minutes to create a beautiful piece of work because they’re highly skilled. That’s not always true either. You have to be talented and highly experienced, but it’s also a lot to do with having the ‘time’ to complete the project.
Freelancing gives designers time and lets a designer work on a project at their own pace. That doesn’t mean they will be expensive either. As most designers will negotiate a fixed rate, or discuss a flexible payment scheme, to suit their customer’s needs.
When designers work within an agency, the agency will have a lot of overheads. This means the designer will have to work fast and may cause them to drop their high standard. It’s especially true when working with mediocre agencies. They may not be able to be at the top of their game and need to offer a competitive price to keep their heads above water.>
Also, since COVID has been around, small companies are stretched, with many cheaper alternatives abroad. So unless you can afford it, go with a design agency. That has many years of experience; a freelancer could be a better alternative. For a high-quality piece of work, your freelance designer will also be eager to keep a successful name for themselves and get returning customers.
After a long time in full-time positions, I’ve chosen the freelance route, as I have a wealth of experience and want to keep my work one hundred cents in quality.
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