The following designs I created autonomously. I found the businesses, I was working for hadn’t spent any time on their brand image and didn’t provide me with any brand guidelines. These pieces were not just design work. I was helping them carve out a brand image, that could be used all over their marketing mix.
I’ve found, knowing who your competitors are, is an excellent place to start, when thinking about your brand image. As a designer, I can then get an idea about the target audience and what appeals to them.
I can’t deny it, working within a group of people, such as copywriters, art directors, crazy talented coders, produces fantastic results. I also cannot deny, that large advertising agencies, do some incredible work.
However, they don’t always create top-notch work. A lot of large agencies, will outsource their work, to smaller design firms. Because of the volume of work they get, or to make a more significant profit.
It can be cheaper, to outsource than to hire full-time employees. So you can be paying twice, or even three times, the cost of freelancer, for the same standard of work.
Also, generally, people tend to think a graphic designer takes minutes, to come up, with a beautiful piece of work. Because they’re highly skilled, that’s not always true either. You have to be talented, and highly experienced, but it’s also a lot to do, with having the ‘time’ to get the project done.
Freelancing gives designers, time, and lets a designer, work on a project at their own pace. That doesn’t mean, they will be expensive either. As most designers, will negotiate a fixed rate, or discuss a flexible payment scheme. To suit their customer’s needs.