When working full-time at Capify as a graphic designer, my position levitated to becoming a brand designer. I had the privilege to be given the task, to rebrand their four global offices and unify their brand image.
For this project, I worked directly with the marketing director and the founder. I single-handedly created their new brand image, including designing the logo and branding document.
Established enterprises often reach a plateau in their growth and need to reinvent themselves somewhat, which results in a rebranding of their identity becoming necessary.
I have experience with helping firms achieve this rebranding by working directly with the directors and handling all their graphic design and wordpress development needs.
Have you spent way to much time and money on your brand look, and it’s just not getting any return on your investment? Are you thinking of giving up on the whole brand image and completely reinventing it?
Before you do this, here are some areas I would think about before ditching it altogether.
Maybe looking more into your Google Analytics, will give you more insight, into who’s looking you up online. Perhaps some careful changes could improve your responses.
If your brand image is a niche design, then so should your marketing. If you’re focusing on getting the attention of as many people as possible, then this is wrong, you should be niche marketing.
Maybe collecting data of people you know who are interested in your service/product. Possibly getting newsletter service on your website would be a good move.
Maybe you’re getting people contacting you and visiting your website, but that’s it nothing else! Rather than the thinking, your website design is wrong, maybe your product or service needs a few tweaks.
It’s always a good idea getting random people and friends to look at your business or product and get some good old honest feedback.
Maybe your pricing isn’t competitive enough, or potential customers are using their phones to visit your website, and the forms don’t work.
Maybe use landing pages and doing A-to-B testing, could help you learn, more about your customers. Also, using social media, you can use it, to test marketing ideas, such as finding out what makes your potential customers tick. Such as, are they family-oriented or always after a bargain?