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Content Marketing is worth the investment?

As a small business, you’re probably aware that having an online presence is a must, whether you as an individual or for the products and services you sell. But do you understand why you need to pump out content on your website and social media continually, or are you just doing it because of recommendations?…

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Top Tools to Help you in your Freelancing

In the past, freelance work was reserved for individuals who were between jobs with the likelihood of eventually going back into full-time employment. Today, this has changed into a lifestyle choice that people make for various reasons. One of the most common reasons people choose to freelance is the desire for freedom. The freedom to…

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Relationship marketing and social media

Introduction Relationship marketing has been around since the 1990s. This type of marketing is tough to use as a science, as recording the expenditure versus how much it brings back in revenue is tough for an accountant to justify. Some marketers look at it ‘as an’ art’, which I agree with to a point. I…

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