When should a business give up on its brand image?
Have you spent way too much time and money on your brand look, and it’s just not getting any return on your investment? Are you thinking of giving up on the whole image and completely reinventing your business’ approach? Before you do this, here are some areas I suggest you think about before ditching things altogether.
1) Is your online presence good enough?
Perhaps you need more traffic and concentrate on getting a suitable customers base coming to your website. You can do this by improving your content and SEO. I can help with this! Maybe looking more into your Google Analytics and Google Webmaster tools will give you more insight into who’s looking you up online.
2) Could it be your marketing is the problem?
Suppose your brand image is a niche design, then so should your marketing collateral be niche. If you’re focusing on getting the attention of as many people as possible, then this is wrong. You need to advertise and be in places where your niche customers reside. Maybe you need to do more marketing research and find where best to show off your brand before ditching altogether.
3) Are you doing things correctly?
It’s always a good idea to get random people and friends to look at your business or product and get some good old honest feedback. There may be something obvious you’re not thinking about, such as helping your customers regarding how they pay for your items.
4) Do some testing, maybe.
Have you thought about using landing pages and doing A-to-B testing? You could learn more about your customers and see what causes the most interest via your landing pages.
What was the project brief?
When working full-time at Capify as a Graphic Designer and Email Developer, my position levitated to becoming a Branding Designer and had the privilege to be given the task to rebrand their four global offices and unify their brand image.
Collaborating on projects
For this project, I worked solely with the Marketing Director, who then involved the business’s Founder and all the employees.
What services did I provide?
- Logo creation
- A branding document
- Website skin elements
- Social media graphics
- Landing pages
- Newsletter templates
- Interior design elements
- Using the software Pardot
What can I provide for you?
Established enterprises often reach a plateau in their growth and need to reinvent themselves somewhat, which results in a rebranding of their identity becomes necessary. I have experience working with large groups of people and pride myself on my friendly, constructive approach.