As a small business, you’re probably aware that having an online presence is a must, whether you as an individual or for the products and services you sell. But do you understand why you need to pump out content on your website and social media continually, or are you just doing it because of recommendations?
Why is it important to keep refreshing your copy and produce keyword-friendly campaign-driven projects?
Well, the whole focus is to become number one on what you do in the virtual world. When you create a website and your social media accounts, you’re aiming for them to become the ‘got to‘ place when it comes to what you know and what you sell.
So you have a website, and you spend money on Adwords and newspaper adverts – so why do I need to spend time on content marketing?
It’s not what Google is looking for and will mark your website down if you’re not playing by its rules. I guess it’s good in a way. As we live in a world full of so much media and I can honestly say 80% of it is rubbish. Google is sorting through all the rubbish content and only serving the cream of the crop.
To get to the top of Google, Google wants to see a busy website that’s continually getting fine-tuned, cared for and has content updated regularly. By improving your website’s content, whether with the technical side or, more importantly, the substance of what you are writing, they are all tick boxes when it comes to what Google is looking for in a website.
You may think making these improvements is a waste of time, but that would be wrong and making a genuine effort will improve your online presence, which will lead your website to page one on Google!
Another area regarding content is campaigns; you can involve social media in your pages and increase your traffic, virtual positioning, and leads. It will also be a great way to get your local newspapers interested in you, who may choose a particular campaign to mention in their articles. It’s a win-win situation!
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