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Relationship marketing and social media

Introduction Relationship marketing has been around since the 1990s. This type of marketing is tough to use as a science, as recording the expenditure versus how much it brings back in revenue is tough for an accountant to justify. Some marketers look at it ‘as an’ art’, which I agree with to a point. I…

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The consumer of content and education.

Introduction How content is used and generated in the western world needs an overhaul. It’s always confused me since going to school in the UK. Your peers tell you to concentrate on one particular subject and get very good at it for excellent career prospects. Never are you given an inclining that that idea is…

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What to expect, when entering the world of branding.

Have you realised your business’s voice is getting drowned out in the world of adverts and marketing? Maybe you realise that something needs to change, and the only choice you can think of is to improve your approach. After twenty years working as a Graphic Designer that was helping advertising and marketing agencies. Maybe I…

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