As a logo and business card designer, I always listen to whoever I’m working with, whether that’s another designer or marketing director. I value peoples opinions and will create what the group has envisioned.
I’ve supported businesses to modernise already existing brands and also to come up with new ideas.
I will always involve other people when working on a project, and find getting help and support, produces a better product. I’m a very amicable person.
So what are the most critical questions, do I ask, when starting a branding project with a new client?
Here are my top ten questions:
Without answering this question, I cannot get an idea of what I’m designing—knowing your target demographic such as their age, country, and so forth, makes a difference in my direction of creative thought.
If I know what platform you are aiming to show your marketing material on, it can be handy to know, before I start a project. I can then design for that platform. A lot of the time, the technical side of things, is very different on each platform: i.e. billboard, television, websites or social media.
This bit of marketing research is worth doing before you start creating the content and design work of your marketing material. It gives you a more robust message and makes your business compete successfully in a competitive market.
The more I understand your product or service, the more, I can get under the skin, of your project. I can then come up with something fantastic that works for your business.
Communication is the key to selling, and getting your message out. If I understand your business, I can, then clearly articulate, this message, into your content, and brand image.
Understanding what the message is, and what your business is selling, is essential when creating a successful outcome.
Some marketers will decide that their market is saturated; when they do, they may choose to market their service or product differently, such as doing niche marketing.